Mobile games last led in-app purchase (IAP) revenue in 2016, having since been outperformed by non-gaming platforms such as TikTok and AI chatbots.
AppMagic: Non-gaming apps have beaten mobile games in IAP revenue since 2016
AppMagic: Non-gaming apps have beaten mobile games in IAP revenue since 2016
Mobile games last led in-app purchase (IAP) revenue in 2016, having since been outperformed by non-gaming platforms such as TikTok and AI chatbots.
Mobile games last led in-app purchase (IAP) revenue in 2016, having since been outperformed by non-gaming platforms such as TikTok and AI chatbots. Read more
